DMA print tracking: Attributes of media channels
نویسندگان
چکیده
منابع مشابه
Human-Centric Design of Future Print Media
In this paper we argue that the plain old “dumb” paper is overlooked as a platform for media. In addition to technology-centric innovations, such as smart paper, the pulp and paper industry should adapt a human-centric approach as well. By using our research on photo books as an example, we bring forth the qualities of paper media from a user-centric perspective. This perspective is critical in...
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ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2013
ISSN: 1746-0166,1746-0174
DOI: 10.1057/dddmp.2013.35